Did you know? The average Porsche buyer is 58 years old. The average American Express cardholder is 57 years old. Or that Americans over the age of 50 purchase more Apple products than any other generation. Are these indicative of a nationwide, multilateral midlife crisis? No, actually the answer is quite simple: They can afford …

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And…The Number 1 Reason You Should Always Know What Exactly You Are Selling; Actually, 24 Million Reasons. I come across and work with a lot of talented “Pitchmen” for a lack of a better word. I actually hate the term, mainly because it’s been so over used these days, it’s actually conjured up a negative …

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The 2013 Broadcast Calendar is available for download. Click here to download the Broadcast Calendar now.

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SodaStream International Ltd. (NASDAQ: SODA) today announced that the Company will kick off its 2013 global ad campaign during Super Bowl XLVII on Sunday, February 3, 2013. SodaStream turns water into fresh, delicious soda in seconds, with over 150 flavor options, completely revolutionizing the way people enjoy soda at home. The Company is the world’s …

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My Cool Inventions Radio Interview with TCA’s own David Carrera I love to tell people about the creative work The Cross Agency does for its clients. Recently, I was asked to be a guest on the “My Cool Inventions Radio Show” a radio show syndicated across the country helping inventors bring their products to market. …

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